Market Analysis and Development Strategy of E-Commerce in China 2017-2022

Publisher : AskCI Consulting Publication Date : Sep 15, 2017

Number of Pages : 135 Subcategory : Retail
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  • Description

    Product Description

    "In recent years, the income level of Chinese residents grew steadily, to further improve the ability of people to online shopping, which effectively promoted the development of China's e-commerce industry. Statistics show that, in 2016, the national per capita disposable income was RMB 23,821, up 8.4 percent over the previous year, after deducting price factors, the actual increase of 6.3%.

    As of June 2017, China’s netizen scale reached about 731 million. In 2016, China’s internet penetration rate was 53.2%, compared with the end of 2015 improved 2.9%.

    With the rapid development of e-commerce market, the transaction scale is growing as well. In 2016, the transaction scale of e-commerce reaches about RMB23.0 trillion, with YoY growth of 25.5%. According to State Statistics Bureau, online shopping transaction volume amount to 14.9% of total social retail sales in 2016, with YoY growth of 2.2%. It is predicted that the scale will reach 16.6% in 2017. With the number of mobile users increasing rapidly, m-commerce in China becomes a popular trend. Though it may have wide application, m-commerce in China is still at an initial stage and the credit system construction is still weak. Related laws and regulations should be carried out for the development of m-commerce.

    With the continued development of e-commerce, online payment businesses via third party payment organizations increase as well. According to iResearch, the transaction scale of internet third party payment has reached RMB19.2 tillion, with YoY growth of 60%."

  • Table of Content

    Market Analysis and Development Strategy of E-Commerce in China 2017-2022

    "Executive Summary
    Chapter 1 Overview of E-Commerce Industry in China
    1.1 Introduction to E-Commerce
    1.1.1 Definition
    1.1.2 Key Characteristics
    1.1.3 Types of E-Commerce
    1.1.4 Functions
    1.1.5 Business Model
    1.2. The Ecosystem of E-Commerce
    1.2.1 Ecosystem from Technical Perspective
    1.2.2 Ecosystem from Commercial Perspective
    1.2.3 Ecosystem from Social Perspective
    1.3. SWOT Analysis of E-Commerce
    1.3.1 Strengths
    1.3.2 Weaknesses
    1.3.3 Opportunities
    1.3.4 Threats
    Chapter 2 Development Environment Analysis of E-Commerce in China
    2.1 Policy Environment Analysis
    2.2 Consumption Environment Analysis
    2.2.1 The Influence of Residents’ Income Level on E-commerce
    2.2.2 The Influence of Urbanization on E-Commerce
    2.3 Network Environment Analysis
    2.3.1 Netizen Scale
    2.3.2 Structure Characteristics of Netizen
    Chapter 3 Research on Online Shopping Users in China
    3.1 Analysis of Online Shoppers by Region
    3.1.1 Basic Information of Users
    3.1.2. Characterless of Users
    3.2 Analysis of Online Shoppers by Age
    3.2.1 Online Shop Frequency of Use by Age
    3.2.2 Time Period for Online Shop Browsing by Age
    3.2.3 Major Criteria for Products Choosing by Age
    3.2.4 Monthly Average Number of Transaction by Age
    3.2.5 Attitudes to Mobile Shopping by Age
    3.2.6 Ratio of Online Shopping Spending to Daily Consumption
    3.3 Analysis of Non Online Shoppers
    3.3.1 Non Online Shoppers
    3.3.2 Light Users of Online Shopping
    3.3.3 Improving Repurchase Rate
    3.3.4 Reducing Loss of Online Shoppers
    3.4 Social Marketing
    3.4.1 Social Shopping Guide Websites
    3.4.2 Social Shopping on Weibo
    3.4.3 Browse of Social Websites before Purchase
    3.4.4 Purchase through Social Shopping on Weibo
    3.4.5 Spending on Social Shopping versus Online Shopping
    3.5 User Behavior in Key Areas
    3.5.1 Mobile Shopping Mobile Searching Mobile Browsing Mobile Purchasing Time Period for Mobile Shopping Spending on Mobile Shopping
    3.5.2 Overseas Online Purchasing Penetration Rate Product Category Number of Times Purchasing
    3.5.3 Group Purchase Penetration Rate Product Category Number of Times Group Purchasing Spending on Group Purchase versus Online Shopping
    Chapter 4 Operation Status of Global E-Commerce Industry
    4.1 General Development of Global E-Commerce
    4.1.1 Development of E-Commerce
    4.1.2 Characteristics of Global E-Commerce
    4.1.3 Development Characteristic of Global E-Commerce
    4.2 Operation of Global E-Commerce Industry
    4.2.1 Current Development
    4.2.2 Analysis of E-Commerce Legislation in Europe and America
    4.2.3 Drivers for the Rapid Development of E-Commerce in Europe and America
    4.2.4 Specialization and Industrialization of E-Commerce in Europe
    4.2.5 Rapid Development of E-Commerce in Latin America
    Chapter 5 Operation Status of Chinese E-Commerce Industry
    5.1 Profit Model of E-Commerce in China
    5.1.1 Profit Model
    5.1.3 Elements that Influence Profit Model
    5.2 General Development of E-Commerce Industry in China
    5.2.1 Stage of Development for E-Commerce
    5.2.2 Current Situation of E-Commerce in China
    5.2.3 Transaction Scale of E-Commerce Market
    5.2.4 Market Analysis of Online Shopping
    5.3 Development of E-Commerce in Major Areas
    5.3.1 Distribution of E-Commerce in China
    5.3.2 Development of E-Commerce in Zhejiang
    5.3.3 Development of E-Commerce in Guangdong
    5.3.4 Development of E-Commerce in Beijing
    5.3.5 Development of E-Commerce in Shanghai
    5.3.6 Development of E-Commerce in Jiangsu
    Chapter 6 Current Development of E-Commerce in China
    6.1 Introduction to M-Commerce
    6.1.1 Definition
    6.1.2 Application of M-Commerce
    6.2 Development of M-Commerce Market
    6.2.1 Characteristics of M-Commerce Industry
    6.2.2 Current Situation of M-Commerce
    6.2.3 Transaction Scale of M-Commerce
    6.2.4 Market Share of M-Commerce
    Chapter 7 Analysis of Supporting Industry for E-Commerce in China
    7.1 Development and Trend of E-Commerce
    7.1.1 Internet Resource Scale
    7.1.2 Internet Economic Development Analysis
    7.1.3 Application Usage
    7.2 Development and Trend of Online Payment
    7.2.1 Development of Online Payment
    7.2.2 Current Situation of Online Payment
    7.2.3 Key Players of Online Payment
    7.3 Development and Trend of E-Commerce Logistics Industry
    7.3.1 Logistics Operation of E-Commerce in China
    7.3.2 Advantages and Disadvantages of Logistics Mode
    Chapter 8 Chinese E-Commerce Promotion Pattern and Cases Analysis
    8.1 Search Engine Marketing (SEM)
    8.1.1 Current Search Engine Marketing
    8.1.2 Search Engine Promotion Pattern
    8.1.2 Analysis of Search Engines Promotional
    8.2 Weibo Promotion
    8.2.1 Advantages and Disadvantages of Weibo Promotion
    8.2.2 Analysis of Weibo Promotion
    8.3 WeChat Promotion
    8.3.1 WeChat Promotion Introduction
    8.3.2 WeChat Promotion Application
    8.4 Video Promotion
    8.4.1 Advantages of Video Promotion
    8.4.2 Analysis of Video Marketing
    8.5 Q&A Promotion
    8.5.1 Q&A Promotion Operation Pattern
    8.5.2 Analysis of Q&A Promotion
    8.6 Enterprise News Marketing
    8.6.2 Enterprise News Marketing Pattern
    8.6.3 Strategies of Enterprise News Marketing
    8.6.3 Analysis of News Marketing
    Chapter 9 Analysis of Chinese B2B E-Commerce Pattern
    9.1 Introduction to B2B E-Commerce
    9.1.1 Classification of B2B
    9.1.2 Industrial Chain Structure
    9.2 Development of B2B E-Commerce
    9.2.1 Stage of Development
    9.2.2 Business Model
    9.2.3 Market Scale of B2B E-Commerce
    9.2.4 Development Trend
    9.3 Competitive Analysis of B2B E-Commerce
    9.3.1 Main Competition Means
    9.3.2 Key Players Overview
    Chapter 10 Analysis of Chinese B2C E-Commerce Pattern
    10.1 Introduction to B2C E-Commerce
    10.1.1 Business Model
    10.1.2 Industrial Chain Structure
    10.2 Market Scale and Competitive Analysis of B2C E-Commerce
    10.2.1 Market Scale of B2C E-Commerce
    10.2.2 Key Players Overview
    Chapter 11 Analysis of Chinese O2O E-Commerce Pattern
    11.1 Introduction to O2O E-Commerce
    11.1.2 O2O E-Commerce Application Domains
    11.1.3 Analysis of O2O E-Commerce Operation Model
    11.1.4 Chinese O2O E-Commerce Market size
    11.2 Analysis of O2O E-Commerce Application Domain
    11.2.1 O2O Restaurants
    11.2.2 O2O Retails
    11.2.3 O2O Travels
    11.2.4 O2O Education
    11.2.5 O2O Automobile
    Chapter 12 Analysis of Other E-Commerce Patterns
    12.1 Analysis of Chinese C2C E-Commerce Pattern
    12.2 Analysis of Chinese C2B E-Commerce Pattern
    12.2.1 Stage of Development
    12.1.2 Application of C2B
    Chapter 13 Analysis of Chinese E-Commerce Implement In Various Industries
    13.1 Clothing Ecommerce
    13.2 Cosmetics Ecommerce
    13.3 Food Industry Ecommerce
    13.4 Household Appliances Ecommerce
    13.5 Insurances Ecommerce
    13.6 Agriculture Ecommerce
    13.7 Pharmaceutical Ecommerce
    13.8 Tourism Ecommerce
    13.9 Foreign Trade Ecommerce
    Chapter 14 Analysis of Major E-Commerce Companies in China
    14.1 Analysis on Apparel E-Commerce Businesses
    14.1.1 Vancl
    14.1.2 Moonbasa
    14.1.3. MecoxLane
    14.2 Analysis on Cosmetics E-Commerce Businesses
    14.2.1 Jumei
    14.2.2 Lafaso
    14.3 Analysis on Food E-Commerce Businesses
    14.3.1 Yihaodian
    14.4 Analysis on Household Appliance E-Commerce Businesses
    14.4.3 Gome Online
    14.5 Analysis on Comprehensive E-Commerce Businesses
    14.5.1 Taobao
    14.5.2 Dangdang
    14.5.3 Eachnet
    Chapter 15 2017-2022 Chinese Ecommerce Prospection and Forecast
    15.1 Drivers and Barriers for the Development Chinese E-Commerce Industry
    15.1.1 Drivers
    15.1.2 Barriers
    15.2 Trends for Chinese E-Commerce Industry 2017-2022
    15.3 Forecast of the Chinese E-Commerce Market Scale 2017-2022
    15.3.1 Ecommerce Transaction Scale Forecast
    15.3.2 B2B E-commerce Transaction Scale Forecast
    15.3.3 B2C E-commerce Transaction Scale Forecast
    15.3.4 C2C E-commerce Transaction Scale Forecast
    Chapter 16 2017-2022 Chinese E-commerce Investment Opportunity Strategic Analysis
    16.1 Chinese Ecommerce Investment Introduction
    16.2 Analysis of Chinese E-commerce Investment Opportunity 2017-2022
    16.2.1 E-commerce Investment Opportunity Analysis
    16.2.2 Investment Opportunities in Cross-Border E-Commerce
    16.2.3 Investment Opportunities in Derived Industry"

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